Going viral might open the door. But it’s your foundation that determines what happens once people walk in.

Sarah Glenn

Published on: 04/09/2025

We’ve all fantasized a little bit about it That one post that hits. The kind of visibility that makes your phone light up all day. Comments pouring in. Follower count rising. DMs asking how to buy, book, or join. It’s exciting. It’s validating. And for a brief moment, it feels like this might be your big break. But two things can be true at the same time. Such as, that kind of attention can also hurt your business if you’re not ready to handle it. So, let’s talk about the false confidence that comes from going viral… and why it doesn’t always mean your business is ready for that moment.